SaaS Survival has never been more critical. For over 10 years we’ve been operating in the Software and Technology Industry. In that time we’ve witnessed the rise and demise of many SaaS firms.
Having recently published an article which provided five effective marketing techniques for SaaS providers. We thought we would continue to equip you with such invaluable information surrounding this topic. In this article, we seek to present you with the most efficient SaaS Lead Generation Channels.
Today, you’ll discover techniques which will improve your SaaS Marketing. As you know, SaaS applications such as enterprise resource planning (ERP), customer relationship management (CRM), human resource management (HRM) and supply chain management (SCM) are making in-roads into organisations, across every vertical.
As you know, IoT is shaking the very foundations of the world we know. From cities to home appliances, IoT Solutions are impacting our lives. The total number of Internet of Things (IoT) devices is expected to hit 10 billion by 2020 (IoT Analytics, 2018). Therefore, it’s essential that your IoT solution Lead Generation strategy can successfully take your product to market.
In a recent blog post, we provided Five Steps that would enhance your OEM Lead Generation Strategy. This time, however, we thought we would go back a step and provide you with a framework that would help you when considering an OEM Partnership.
You don’t merely invest in channel marketing for partners to become cash cows. With top tier partners generating more than 70% of all channel revenues (csoinsight, 2017), getting the most from your channel partners is difficult and with good reason.
Through building several OEM lead generation campaigns, there’s no doubt that whether you’re a multi-national or a start-up ISV, securing an OEM Partnership is an extremely efficient route to market. OEM Partnerships have an array of benefits.
A few weeks back, we provided a top tip across our social media channels, which advised our audience to build a referral program. If 84% of B2B businesses initiate the buying process with a referral and a further 69% of companies that implement a referral program say they close deals faster. Perhaps it’s time we delved into how a comprehensive referral program can drive leads into your pipeline.
Think about it? How many times have you sat there scratching your head confused as to why your lead generation campaigns have amounted to nothing. In the beginning, you were so confident.
You crafted a campaign with all the essential ingredients. You specified the ideal target audience and designed captivating messaging. Nevertheless, your results are better left forgotten.
Much the same as a plant relies upon water to survive. A business depends on new leads to do the same. As B2B software marketers, we’re always hunting to find new lead sources. Traditional efforts such as social media marketing, content creation and SEO have underpinned many of our current lead generation initiatives. While they have been successful, it’s become rather saturated.