EVENT DRIVE MARKETING


EVENT DRIVE MARKETING

THE

SAP had one overall objective; Acquire as many meetings as possible with C-suite executives from Medium – Large sized ISVs and Industry accounts from across the globe, in order to drive exploratory discussions surrounding partnership and product integrations which could benefit both parties.
tpl digital mwc challenge

THE

Knowing that the scale of an event like MWC provides incredible opportunities to meet with many Industry-leading companies, SAP sought to utilise the event in order to drive lead generation amongst larger ISVs and technology companies. In order to achieve this they utilised TPL to:

THE

tpl digital mwc challenge
Knowing that the scale of an event like MWC provides incredible opportunities to meet with many Industry-leading companies, SAP sought to utilise the event in order to drive lead generation amongst larger ISVs and technology companies. In order to achieve this they utilised TPL to:
tpl digital mwc challenge

THE

Attendee

Collaborating with SAP, TPL undertook research to discover which large enterprises were exhibiting at the event. From this, an extensive list was built of accounts using parameters such as company employee count, revenue, product sets and current innovations which fitted the client’s target audience

Thereafter, TPL had to focus on drilling down into the list and discovering the c-suite executives from the selected accounts attending MWC 19.

After identifying the relevant prospects, the next step was to reach out and begin engagement through the relevant social networks. Engaging with the correct prospect was not only essential to achieving the goal of setting meetings at the event, it was also essential for opening meaningful discussions for the future.

Attendee

In order to deploy the messaging, TPL had to take full management of the client’s personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the client’s branding.

TPL were entrusted to grow the relative profiles’ network, and manage every stage of the conversation until a meeting was set. Taking full control of the client’s event schedule and building it for them.

Managed
Social Profiles

In order to deploy the messaging, TPL had to take full management of the clients personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the clients branding.

TPL where entrusted to grow the relative profiles network and manage every stage of the conversation until a meeting was set. Taking full control of the clients schedule and building their event schedule.

tpl digital mwc identification
Attendee

Collaborating with SAP, TPL undertook research to discover which large enterprises were exhibiting at the event. From this, an extensive list was built of accounts using parameters such as company employee count, revenue, product sets and current innovations which fitted the client’s target audience.

Thereafter, TPL had to focus on drilling down into the list and discovering the c-suite executives from the selected accounts attending MWC 19.

After identifying the relevant prospects, the next step was to reach out and begin engagement through the relevant social networks. Engaging with the correct prospect was not only essential to achieving the goal of setting meetings at the event, it was also essential for opening meaningful discussions for the future.

Attendee

Considering the target personas and their seniority, the outbound messaging had to be designed to align with this. The initial ‘ice-breaker’ message had to not only engage the prospect, but also make them aware of the potential benefit to their organisation. TPL understood that opening discussion between two organisations with such a scale and presence came with great importance.

Conducting further, deeper research became necessary as TPL looked to discover key products and areas of innovation that aligned with the client’s and had the potential to open strong, positive dialogue. Personalisation of each message became a key focus and would be a key driver to success.

tpl digital mwc engagement
tpl digital mwc social manage
Managed
Social Profiles

In order to deploy the messaging, TPL had to take full management of the client’s personal social accounts. This was approached with great sensitivity. Both parties agreed upon stringent guidelines surrounding the use of the accounts and further guidelines aligning with the client’s branding.

TPL were entrusted to grow the relative profiles’ network, and manage every stage of the conversation until a meeting was set. Taking full control of the client’s event schedule and building it for them.

THE

45

MEETINGS
GENERATED

10+

MEETINGS
OUTSIDE MWC

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